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Module 1 – Introduction & Basics
Lesson 1 Trainer Introduction & Course Prerequisites
Lesson 2 Facebook Ads Platform Hierarchy
Lesson 3 FB Ads Platform Tools
Lesson 4 Pixel Data Tracking and Diagnosis
Lesson 5 Facebook Ad Campaigns Objective types
Lesson 6 Setting up Ad Campaigns in real
Lesson 7 Facebook Ads Funnels
Module 2 – Laser Targeting/ Retargeting
Lesson 8 How to do Laser Targeting in Facebook Ads
Lesson 9 Basic Retargeting Principles
Lesson 10 Advanced Behavioural and Sequential Retargeting Concepts
Lesson 11 How to setup Targeting for Ecommerce Campaigns
Lesson 12 Setting up Ecommerce Manager & Product Feeds
Lesson 13 How will Retargeting be impacted by iOS 14.5 update?
Module 3 – Pixel Setup & Automated Rules
Lesson 14 How to setup Pixel Events
Lesson 15 How to setup Automated Rules
Module 4 – Audiences
Lesson 16 Power of Lookalike Audiences
Lesson 17 How to use Audience Insights Tool
Module 5 – Psychology behind Ad Copies
Lesson 18 Writing Creative Ad Copies and Headlines
Module 6 – Budget Planning & Optimization
Lesson 19 Budget Planning and CBO ABO strategies
Lesson 20 CBO Vs ABO Budget Strategy on Facebook Ads
Lesson 21 How to decide campaigns are performing or not
Lesson 22 Judging Early Campaigns to Continue or Kill
Lesson 23 Scaling Campaign Budget Strategy
Module 7 – Campaign Launch & Troubleshooting
Lesson 24 How to make Lead Generation Campaigns
Lesson 25 Facebook Advertising for Local Businesses
Lesson 26 Why Facebook Ads results are Inconsistent
Lesson 27 Does Duplicating campaigns for Scaling is a Good idea?
Lesson 28 How to create effective Conversions Campaigns
Lesson 29 Preparing Video View Campaigns based Strategy
Lesson 30 Should you run Engagement Campaigns before Conversions?
Module 8 – Common Issues & Problem Solving
Lesson 31 How to avoid account banning or reinstating
Lesson 32 Payment Declined, unable to make payment from the same Card
Return to Meta Facebook Instagram Ads Certification

Lesson 1 Trainer Introduction & Course Prerequisites

Meta Facebook Instagram Ads Certification Lesson 1 Trainer Introduction & Course Prerequisites
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