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Lesson 1 Trainer Introduction & Course Prerequisites

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Lesson 1 Trainer Introduction & Course Prerequisites

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Module 1 – Introduction & Basics

Lesson 1 Trainer Introduction & Course Prerequisites

Lesson 2 Facebook Ads Platform Hierarchy

Lesson 3 FB Ads Platform Tools

Lesson 4 Pixel Data Tracking and Diagnosis

Lesson 5 Facebook Ad Campaigns Objective types

Lesson 6 Setting up Ad Campaigns in real

Lesson 7 Facebook Ads Funnels

Module 2 – Laser Targeting/ Retargeting

Lesson 8 How to do Laser Targeting in Facebook Ads

Lesson 9 Basic Retargeting Principles

Lesson 10 Advanced Behavioural and Sequential Retargeting Concepts

Lesson 11 How to setup Targeting for Ecommerce Campaigns

Lesson 12 Setting up Ecommerce Manager & Product Feeds

Lesson 13 How will Retargeting be impacted by iOS 14.5 update?

Module 3 – Pixel Setup & Automated Rules

Lesson 14 How to setup Pixel Events

Lesson 15 How to setup Automated Rules

Module 4 – Audiences

Lesson 16 Power of Lookalike Audiences

Lesson 17 How to use Audience Insights Tool

Module 5 – Psychology behind Ad Copies

Lesson 18 Writing Creative Ad Copies and Headlines

Module 6 – Budget Planning & Optimization

Lesson 19 Budget Planning and CBO ABO strategies

Lesson 20 CBO Vs ABO Budget Strategy on Facebook Ads

Lesson 21 How to decide campaigns are performing or not

Lesson 22 Judging Early Campaigns to Continue or Kill

Lesson 23 Scaling Campaign Budget Strategy

Module 7 – Campaign Launch & Troubleshooting

Lesson 24 How to make Lead Generation Campaigns

Lesson 25 Facebook Advertising for Local Businesses

Lesson 26 Why Facebook Ads results are Inconsistent

Lesson 27 Does Duplicating campaigns for Scaling is a Good idea?

Lesson 28 How to create effective Conversions Campaigns

Lesson 29 Preparing Video View Campaigns based Strategy

Lesson 30 Should you run Engagement Campaigns before Conversions?

Module 8 – Common Issues & Problem Solving

Lesson 31 How to avoid account banning or reinstating

Lesson 32 Payment Declined, unable to make payment from the same Card

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Facebook Ads Certification Lesson 1 Trainer Introduction & Course Prerequisites

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Introduction and Basics of CSS

Lesson 2 Facebook Ads Platform Hierarchy

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